Author name: davenelsonutah@gmail.com

The A to Z of Search Engine Optimization (SEO)

Audit for Website

Backlinks

Canonical Tag

Data Markup Schema

Engagement

Files

Google Algorithm

H1

Indexed Pages

JavaScript and CSS Issues

Keywords

Links, Internal and External

Mobile-first

Natural or Organic Traffic

Optimization

Page Experience

Quality Content

RankBrain

Speed

Technical SEO

Universal Listing

Volume of Keyword Searches

Website Domain

XML Sitemap

YouTube Zero Black Hat

Goodreads Widget: Last 10 Books Read

The A to Z of Marketing Automation Software

A/B Testing

Bounce, Hard and Soft

Contacts

Deliverability

Email Service Provider (ESP)

Footer

Geotargeting

Header

Images

Junk Mail or Spam

Key Performance Indicator (KPI)

Lead Scoring

Metrics

Nurturing Programs

Opens and Clicks

Preference Center

Queue

Return on Investment (ROI)

Segments

Time-based Automation

Unsubscribes

Views for Contacts and Accounts

Website Forms

XML

Year-to-Date Reporting

Zero Spamming

The A to Z of Marketing Surveys

Accessibility

Branching

Closed-Ended Questions

Detractors, Passives, and Promoters

Engagement

Feedback

Glossary or Dictionary

Hierarchal Questions

Intercept Surveys

Journey

Key Driver

Likert Scale

Margin of Error (confidence interval)

Net Promoter Score (NPS)

Open-Ended Questions

Piping

Qualitative vs Quantitative

Responses

Skip Logic

Text Analytics

Unsubscribes

Voice of Customer

Weighting

XML and HTML

Your Mileage May Vary

Zero (wrong answer to how many responses do we have)

Best Marketing and Business Books in 2022

Here are five star marketing or business books I have read in 2022.

  1. Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement
    1. by Martin Kihn, Christopher B. O’Hara
  2. Rework
    1. by Jason Fried, Heinemeier Hansson
  3. Competitive Advantage: Creating and Sustaining Superior Performance
    1. by Michael E. Porter
  4. Zero to One: Notes on Startups, or How to Build the Future
    1. by Peter Thiel, Blake Masters