Digital Marketing, SEO, Analytics, and Software Reviews

Explore practical digital marketing strategies, AI insights, and software reviews backed by 25+ years of experience and real-world testing.

Marketing Tools Spotlight

My current top picks from everything I’ve been reviewing and testing.🔥On My Radar → and view all reviews and comparisons →

Comparison chart of social media management software showing costs over three years, highlighting SocialBu's affordable lifetime deal and other options like Buffer and Hootsuite.
After years of searching, I found my long-term solution. I use SocialBu every day.
TidyCal scheduling software interface showing calendar, booking options, and features like unlimited bookings and integrations, promoting easy calendar management.
Book meetings and accept payments for $29 lifetime, with no monthly subscription.
Marketing with Dave promotes WP Captcha for spam protection on WordPress forms, highlighting features like 8 CAPTCHA methods, affordable pricing, and a 60-day money-back guarantee.
Stop WordPress form spam with WP Captcha. Just $49 for lifetime protection on 3 sites.
Latest Analysis and Articles
LinkedIn profile optimization tips from Marketing with Dave, including how to fix, get trusted, and contact for career success.
Your LinkedIn Profile Mastered

Get found. Build trust. Create opportunities.
Available in Kindle (ebook), paperback, and audiobook formats.
Learn how to improve your LinkedIn profile in about an hour with 17 practical improvements based on a real job search after 25+ years in digital marketing.
Step-by-step guidance to help you make the right changes the first time and build a profile that attracts recruiters, strengthens your personal brand, and creates new opportunities.

Looking for your next marketing read? Check out my 2026 Marketing Book Releases Worth Checking Out collection on Amazon.

November Focus: Artificial Intelligence (AI)

November focuses on artificial intelligence (AI), not as a replacement for judgment, but as a force multiplier for it.

AI accelerates research, surfaces ideas, analyzes data, and clears repetitive work. Speed alone isn’t progress. More content, more reports, and more campaigns deliver little value without purpose, accuracy, and relevance.

The real edge isn’t doing the same work faster. It’s rethinking the work itself, spotting higher-value problems and creating space for sharper decisions and more meaningful customer experiences.

AI still requires direction, context, and human judgment. The advantage won’t go to those who use it the most. It will go to those who use it best.If you missed past content or want to revisit a topic, check out the Content Calendar. Explore the insights below, and please share your thoughts.

This Month

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🧭 Start here

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          📚 Book Summaries

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            Marketing with Dave: Marketing book summaries with 30+ book breakdowns and practical takeaways, featuring top marketing books for digital marketing success.

            Week in Review

            This week's stories show AI reshaping discovery, advertising, and measurement. OpenAI said ChatGPT search volume is roughly 20% of Google's, a self-reported figure with no disclosed source, while Google AI Mode was spotted showing up to four ads per response following the launch of multiturn ads. Reuters reported that AI shopping agents could threaten Amazon and Walmart's retail media businesses, which hold a combined 88% of the US market. Microsoft Clarity added Agentic Analytics to track AI agent visits, and Google released Gemini Omni 1.2 Flash with 15-second video at a 30% lower price. An EU court adviser said Gemini answers could infringe publishers' rights, and Moz showed how a 64% GA4 drop masked rising Search Console clicks. Across these developments, marketers face a familiar challenge: adapt to AI-driven search and ad formats while keeping measurement honest and content protected.

            MarketingProfs AI Update Tracks Search, Advertising and Policy Shifts

            Technology and AI • November 6, 2026

            MarketingProfs' weekly AI roundup covers search, advertising and policy shifts. OpenAI says ChatGPT search volume equals 20% of Google's, and DoubleVerify found 97% of 2,020 surveyed marketers plan to use AI in media in 2026. Microsoft Advertising added AI campaign setup, and agencies are rethinking junior training. Treat adoption claims cautiously, since use varies widely by workflow.

            Google Releases Gemini Omni 1.2 Flash With 15-Second AI Video

            Technology and AI • November 5, 2026

            Google made Gemini Omni 1.2 Flash generally available on November 5. Clips can now run up to 15 seconds, up from 10, with conversational edits and a 30% price cut to $0.07 per second at 720p. Outputs carry SynthID watermarks. Marketers can test cheaper short video ads and product clips, though human creative review still applies.

            Microsoft Clarity Adds Agentic Analytics and Expands Brand Agents

            Digital Marketing • November 4, 2026

            Microsoft Clarity introduced Agentic Analytics, which identifies visits from supported AI agents operated by OpenAI, Google and Anthropic. It also expanded Brand Agents to local businesses and introduced Ask Clarity for natural language analysis. Microsoft reported AI agents on the platform nearly doubled in three weeks to almost 2 million. Marketers should segment agent traffic from human sessions before judging conversion and engagement trends.

            View the full weekly digital marketing news digest →