The A to Z of Marketing Automation Software

A/B Testing

Bounce, Hard and Soft

Contacts

Deliverability

Email Service Provider (ESP)

Footer

Geotargeting

Header

Images

Junk Mail or Spam

Key Performance Indicator (KPI)

Lead Scoring

Metrics

Nurturing Programs

Opens and Clicks

Preference Center

Queue

Return on Investment (ROI)

Segments

Time-based Automation

Unsubscribes

Views for Contacts and Accounts

Website Forms

XML

Year-to-Date Reporting

Zero Spamming