The A to Z of Paid Advertising

A is for Ad Rank: The position of your ad in Google search results, determined by factors such as bid amount, ad quality, and expected click-through rate.

B is for Bid: The amount of money you’re willing to pay for each click on your ad.

C is for Click-through rate (CTR): The percentage of clicks your ad receives per impression.

D is for Display Network: A group of websites and apps where you can show your Google Ads.

E is for Extensions: Additional information that can be added to your ads, such as phone numbers, locations, or sitelinks.

F is for Frequency: The number of times your ad is shown to the same user.

G is for Geotargeting: The process of showing your ads to users in specific geographic locations.

H is for Headline: The main text of your ad that appears in search results.

I is for Impression: The number of times your ad is shown to users.

J is for Jargon: avoid acronyms and other industry/company terms that confuses or distracts your prospect.

K is for Keywords: Words or phrases that are targeted in your ad campaign.

L is for Landing page: The web page where users are directed after clicking on your ad.

M is for Mobile bid adjustment: A bid adjustment that allows you to increase or decrease your bids for mobile devices.

N is for Negative keyword: A word or phrase that prevents your ad from showing for certain search queries.

O is for Optimization score: A score that measures how well your ad campaign is optimized for performance.

P is for Placement: The location where your ad is shown, such as a specific website or app.

Q is for Quality Score: A metric that measures the relevance and quality of your ad, landing page, and keywords.

S is for Search Network: A group of search-related websites where you can show your Google Ads.

T is for Targeting: The process of selecting specific audiences or locations for your ad campaign.

U is for User-generated content (UGC): Content created by users that can be used in advertising.

V is for View-through conversion: A conversion that occurs when a user sees your ad but doesn’t click on it, then later converts on your website.

W is for Web analytics: The analysis of website data to improve the performance of your ad campaign.

X is for Adult content: Ensure that your ads budget dollars are not being wasted on these sites.

Y is for YouTube Ads: An advertising platform by Google that allows businesses to display video ads on YouTube.

Z is for Zero impressions: The number of times your ad has been shown without receiving any clicks or impressions.