The A to Z of Marketing Surveys

Accessibility

Branching

Closed-Ended Questions

Detractors, Passives, and Promoters

Engagement

Feedback

Glossary or Dictionary

Hierarchal Questions

Intercept Surveys

Journey

Key Driver

Likert Scale

Margin of Error (confidence interval)

Net Promoter Score (NPS)

Open-Ended Questions

Piping

Qualitative vs Quantitative

Responses

Skip Logic

Text Analytics

Unsubscribes

Voice of Customer

Weighting

XML and HTML

Your Mileage May Vary

Zero (wrong answer to how many responses do we have)