A is for Accessibility:
B is for Branching:
C is for Closed-Ended Questions: Questions that offer respondents a set of predefined answer options to choose from.
D is for Demographics: Collecting information about your respondents’ demographics can help you better understand your target audience.
E is for Engagement:
F is for Feedback:
G is for Glossary or Dictionary:
H is for Hierarchal Questions:
I is for Intercept Surveys:
J is for Journey:
K is for Key Driver:
L is for Likert scale: A rating scale used to measure attitudes and opinions.
M is for Margin of Error (confidence interval):
N is for Net promoter score (NPS): A customer satisfaction metric that measures the likelihood of a customer recommending a company to others. Respondents are classified as Detractors (0-6 rating), Passives (7-8 rating), or Promoters (9-10 rating).
O is for Open-ended questions: Questions that allow respondents to provide their own answers.
P is for Piping:
Q is for Qualitative vs Quantitative:
R is for Response rate: The percentage of people who respond to your survey.
S is for Skip Logic:
T is for Text Analytics:
U is for Unsubscribes:
V is for Voice of Customer:
W is for Weighting:
X is for XML and HTML:
Y is for Yield rate: The percentage of people who complete your survey after starting it.
Z is for Zero bias: An ideal state where your survey questions and sample selection are free from bias.