Understanding user behavior on your website is crucial for optimizing user experience and increasing conversions. Heatmap and session recording tools provide valuable insights into how users interact with your site. This comparison examines five leading tools in this category: Microsoft Clarity, Hotjar, Crazy Egg, Lucky Orange, and Mouseflow. We’ll explore their features, pricing, and the limitations of their free plans to help you determine the best fit for your needs.
Comprehensive Feature Comparison
| Feature / Tool | Crazy Egg | Hotjar | Lucky Orange | Microsoft Clarity | Mouseflow |
|---|---|---|---|---|---|
| Free Plan Available | ❌ | ✅ | ✅ | ✅ | ✅ |
| First Paid Tier | $29/mo | $99/mo | $39/mo | Free | $31/mo |
| Session Recordings (Free Plan) | ❌ | ⚠️ ~35/day | ⚠️ ~100/mo | ✅ Unlimited | ⚠️ ~500 sessions |
| Heatmaps (Free Plan) | ❌ | ✅ | ✅ | ✅ | ✅ |
| Data Retention (Free Plan) | ❌ | 30 days | 30 days | 30 days | 1 month |
| Funnels / Conversion Tracking | ✅ | ❌ | ✅ | ❌ | ✅ |
| Form Analytics | ✅ | ❌ | ✅ | ❌ | ✅ |
| Live Chat (Free Plan) | ❌ | ❌ | ✅ | ❌ | ❌ |
| Surveys / Polls | ❌ | ✅ | ✅ | ❌ | ✅ |
| Google Analytics Integration | ✅ | ✅ | ✅ | ✅ | ✅ |
| Zapier Integration | ✅ | ✅ | ✅ | ❌ | ✅ |
| Shopify Integration | ✅ | ✅ | ✅ | ✅ | ✅ |
| GDPR and Privacy Tools | ✅ | ✅ | ✅ | ✅ | ✅ |