books

Here are five star marketing or business books I have read in 2022.

1. Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement
   1. by Martin Kihn, Christopher B. O’Hara
2. Rework
   1. by Jason Fried, Heinemeier Hansson
3. Competitive Advantage: Creating and Sustaining Superior Performance
   1. by Michael E. Porter
4. Zero to One: Notes on Startups, or How to Build the Future
   1. by Peter Thiel, Blake Masters

Here are five star marketing or business books I have read in 2021.

1. Account-Based Marketing and Sales: How to Improve Lead Generation and Sell More by Targeting the Companies That Will Grow Your Business
   1. by Chris Golec
2. The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies
   1. by Chet Holmes, Jay Conrad Levinson, Michael E. Gerber
3. SuperFreakonomics: Global Cooling, Patriotic Prostitutes and Why Suicide Bombers Should Buy Life Insurance
   1. by Steven D. Levitt, Stephen J. Dubner
4. The 5 Levels of Leadership: Proven Steps to Maximize Your Potential
   1. by John C. Maxwell
5. The First 90 Days: Critical Success Strategies for New Leaders at All Levels
   1. by Michael D. Watkins
6. Competitive Strategy: Techniques for Analyzing Industries and Competitors
   1. by Michael E. Porter
7. Everyone Communicates, Few Connect: What the Most Effective People Do Differently
   1. by John C. Maxwell
8. A Whole New Mind: Why Right-Brainers Will Rule the Future
   1. by Daniel H. Pink
9. Business Made Simple: 60 Days to Master Leadership, Sales, Marketing, Execution and More
   1. by Donald Miller
10. The Secret Code of Success: 7 Hidden Steps to More Wealth and Happiness
    1. by Noah St. John, Jack Canfield
11. When: The Scientific Secrets of Perfect Timing
    1. by Daniel H. Pink
12. Good Strategy Bad Strategy: The Difference and Why It Matters
    1. by Richard P. Rumelt
13. Never Split the Difference: Negotiating As If Your Life Depended On It
    1. by Chris Voss, Tahl Raz
14. The Personal MBA: Master the Art of Business
    1. by Josh Kaufman