Comparing Data Maturity Models: Dell, Gartner, and The Strategic Data Playbook

Data maturity models provide organizations with a structured framework to assess their current data capabilities and chart a path toward becoming more data-driven. This comparative model brings together leading frameworks from Dell, Gartner, and The Strategic Data Playbook to help you benchmark your organization’s current state and identify practical next steps for advancement.

Data Maturity Model Comparison
Stage
Stage 1
Stage 2
Stage 3
Stage 4
Stage 5
Dell Model
Data Aware
Data Proficient
Data Savvy
Data Driven
N/A
Gartner Model
Basic
Opportunistic
Systematic
Differentiating
Transformational
Strategic Data
Playbook
Emerging
Empowered
Integrated
Strategic
Visionary

By assessing where your organization falls across these five stages—you can identify capability gaps, prioritize investments, and develop a strategic roadmap for data transformation.

To use this framework, evaluate your current practices against each stage’s characteristics, determine your organization’s position, and then leverage the “How to Advance” recommendations to progress to the next level.

Remember that different departments within your organization may be at different maturity levels, and advancement requires both technical infrastructure and cultural change.

Stage Common Challenges How to Advance Use Cases Tools and Technologies
Stage 1
Dell: Data Aware
Gartner: Basic
Playbook: The Emerging Stage
  • Data silos
  • Lack of governance
  • Poor data quality
  • Establish data governance
  • Improve data collection and storage practices
  • Basic reporting
  • Simple dashboards
  • Excel
  • Google Sheets
  • SQL databases
Stage 2
Dell: Data Proficient
Gartner: Opportunistic
Playbook: The Empowered Stage
  • Inconsistent data
  • Lack of real-time insights
  • Implement data integration platforms
  • Ensure data standardization
  • Automated reporting
  • Customer segmentation
  • ETL tools
  • Basic analytics platforms
Stage 3
Dell: Data Savvy
Gartner: Systematic
Playbook: The Integrated Stage
  • Data silos
  • Ensuring data accuracy and consistency
  • Establish data governance
  • Invest in advanced ETL tools
  • Customer Data Platforms (CDPs)
  • Unified data views for improved marketing and targeting
  • Apache Nifi
  • Talend
  • Master Data Management (MDM) solutions
Stage 4
Dell: Data Driven
Gartner: Differentiating
Playbook: The Strategic Stage
  • Cultural resistance
  • Skill gaps in advanced analytics
  • Encourage data literacy
  • Invest in training and education
  • Predictive analytics
  • AI-driven personalization
  • SAS
  • IBM SPSS
  • TensorFlow
  • PyTorch
Stage 5
Dell: N/A
Gartner: Transformational
Playbook: The Visionary Stage
  • Sustaining innovation
  • Ethical considerations in data use
  • Invest in R&D
  • Implement ethical data practices
  • Data monetization
  • Industry thought leadership through analytics-driven insights
  • Hadoop
  • Spark
  • Blockchain for data integrity