What Is a Meta Description? A meta description is like your content’s elevator pitch. It’s short, persuasive, and designed to make someone click. It appears in search results just below your page title. The image below shows the meta description from my home page in action. Where Is It Used? A strong meta description can increase your click-through rate across search and social. It’s a small detail that makes a big difference. Will Google Always Show My Meta Description? Not always. Google sometimes rewrites your meta description to better match the user’s search. But writing an accurate and useful one

Marketers who treat SEO as a one-time checklist are missing the point and the traffic. Search engine optimization isn’t just about ranking higher; it’s about consistently earning visibility, clicks, and conversions through strategic, data-driven action. Below are 10 essential KPIs and stats that reveal how modern marketers are measuring what really moves the needle in organic search. These aren’t vanity metrics — they’re backed by current research and chosen for their direct impact on real-world SEO performance. “Across major industries, roughly 33% of website traffic comes from organic search.” This underscores how critical SEO is for overall traffic (more than

What are the two most important metrics for measuring SEO success? The #1 answer is likely organic traffic. When reviewing your month-over-month channel sessions report, it’s essential to see how much of your traffic is organic and how it’s trending compared to other channels. The #2 answer would closely following #1, would be keyword rankings. Despite the disruption AI has brought (and will continue to bring), ranking on the first page—ideally in the top three positions—of Google and other search engines remains a top priority. When you combine these two metrics, you get what I believe is the most powerful

SEO has undergone a dramatic transformation since its inception, evolving from basic keyword stuffing to sophisticated algorithms that prioritize user intent. This timeline traces the pivotal milestones that shaped SEO practices, highlighting key shifts in search engine technology, optimization techniques, and the evolving landscape of digital marketing. By understanding this history, marketers can better navigate the present and future of SEO. History of SEO & Web Browsers 2024 March – Google’s Core Update refines how AI-generated content is assessed, emphasizing high-quality, user-focused content. 2023 May 10 – Google I/O announces AI-powered Search Generative Experience (SGE), integrating AI-generated responses into search