Michael Phelps: Greatest Olympic Champion

Well, Michael Phelps has done what no other Olympian has, win eight gold medals in one Olympics (2008 in Beijing) and in doing so, set seven world records. Every event he entered, he won, and in most cases dominated.

Every media and publication source has Phelps on their cover with a similar story written on what he has accomplished and what it means.

From a marketing perspective, Michael Phelps is white hot. Of course, we will see Phelps on the cover of Sports Illustrated and Wheaties and probably endorsing his own swimming goggles (hopefully ones that keep the water out), and other swimming paraphernalia. These would be the obvious sponsorships which won’t even touch the number and range of products he will be peddling.

At this moment Phelps is the savior for marketing. Anything associated with him is a guaranteed winner.

So don’t sit around marketers, get your place in line to Phelps' agent and cash in on your golden ticket.