Somewhere between being a tight-wad and having a young family, I rarely see released movies in the theatre. However, I have a weakness for super hero movies. The last two movies I have seen are Iron Man and now The Dark Knight – both very well worth seeing.
Without considering the untimely passing of Heath Ledger that is helping to promote this movie, was there really any doubt that The Dark Knight was going to be a box office hit and record maker? To this point, was the amount of advertising for this show really necessary or beneficial?
I realize that most movies take months and years to develop and have only a weekend to prove their success and recoup their costs. However, there are a few movies where I think word of mouth will completely take care of itself.
Most products and services are not lucky enough to have this problem, but anything with the Marvel name, Christian Bale, and Batman is a nearly fail proof recipe for success.
Let’s say that only half of the advertising budget for The Dark Knight was spent. Would this negatively impact the revenue generated for this movie?
Without considering the untimely passing of Heath Ledger that is helping to promote this movie, was there really any doubt that The Dark Knight was going to be a box office hit and record maker? To this point, was the amount of advertising for this show really necessary or beneficial?
I realize that most movies take months and years to develop and have only a weekend to prove their success and recoup their costs. However, there are a few movies where I think word of mouth will completely take care of itself.
Most products and services are not lucky enough to have this problem, but anything with the Marvel name, Christian Bale, and Batman is a nearly fail proof recipe for success.
Let’s say that only half of the advertising budget for The Dark Knight was spent. Would this negatively impact the revenue generated for this movie?
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