One of the latest entertainment trends seems to be centered around social media. I have managed to avoid getting caught up in the television shows like Survivor or American Idol, the MySpace type websites, and even online gaming like World of Warcraft.
However, this past year, I fell prey to Fantasy NBA Basketball. My brother-in-law and brother convinced me that it only requires a few minutes each week and the idea of being able to add and drop players whenever you wanted caught my attention. Finally an escape from the corporate world where there are no politics or reasoning behind firing someone.
Instead of spending a few minutes a week, I ended up spending dozens of hours a week. I had my laptop next to me while I was watching TV or doing other activities so I could watch my players game by game. I went from knowing only a handful of players from the Utah Jazz ( a part of me still thinks they can win a championship one day) to knowing nearly all of the players in the league, their weaknesses and strengths, and what types of players I should be looking for.
As a free tip to other Fantasy Basketball fans, make sure you don't get guards unless they shoot the 3-ball well and don't get big guys unless they do well in blocks. Here is my final roster:
- Allen Iverson (original pick)
- Amir Johnson
- Andris Biedrins
- Brandon Roy
- Elton Brand
- Francisco Garcia
- J.R. Smith
- Kobe Bryant
- Mehmet Okur
- Ronnie Brewer
- Rudy Gay
- Tim Duncan (original pick)
- Tyrus Thomas
Whether it is for fame, money, belonging, or providing some type of outlet, Fantasy Basketball is one of many new opportunities changing the landscape of consumer behavior. Those in marketing, especially those doing business to consumer, should take notice that consumers want to be more vocal and involved in their interests.
1 comments:
Good words.
Post a Comment