All Blacks

Most of marketing is getting your identified customer segment(s) interested in your product or service. What about when we, as consumers, are interested in an existing product or service, but can't easily get it?

For example, I love watching rugby and specifically the New Zealand All Blacks.

The closest I have been able to get to watching any of the games is to download what I can from the Internet torrents. I would love to watch these games in more real-time with less effort and better quality. I realize there are extremely expensive DirecTV and other types of subscriptions out there, but let's be realistic, I just want to watch the All Blacks, not pay for every suck channel under the sun.

I am sure those who are marketing the All Blacks in Auckland (New Zealand) have little knowledge or perhaps interest that me in Utah (United States) is part of their target market.

So, instead of just complaining about this, what is a cost effective solution? What if the approved rugby entity(ies) recorded these games not only for their local audiences but also for their international market? I wouldn't mind paying for these downloads, especially if the quality was good. The All Blacks could be getting additional revenue from not only downloads but from merchandise related promotions.

Although college football, the NBA, and NFL provide some of the best sporting entertainment out there, rugby is second to none in entertainment and the games last only an hour and a half (a great selling point to your significant other).

If anybody out there knows how I can better enjoy the All Blacks, I thank you in advance.