7-11 Slurpees

Aside from gas or other emergencies I only frequent "the sev" for slurpees.

I will use the Incredible Hulk promotion as an example although this has been happening with every major slurpee promotion as long as I can remember.

I imagine in 7 Eleven corporate, their marketing team is creating these well thought out strategic marketing plans to promote the slurpee, collector cups, and other related merchandise for whatever is hot at the time. From what I can tell, from a consumer point of view, this is all great except for one major detail - the slurpee for the Hulk has never worked!!!

Although I am not sure what level of detail these marketing folks are getting back, the Hulk slurpee consumption from the Orem, Utah store may be conflicting with other data or leading to the wrong assumptions. Along with losing out on revenue, the opinion I have of this store, their management, and their responsiveness is poor (it has actually turned into a joke with my other co-workers).

How can we make sure we don't pull a 7-11 in our marketing? I suggest we personally follow the customer experience from start to finish. Never assume any department or process is working like you want and never promote or spend money on anything that you can't fully track and measure.