Although a part of me would like to work for Best Buy or other companies where you can work from home, there is a part of me that enjoys commuting. I can listen to 5-6 hours of audio books each week.
Most of this time is spent listening to various business books, and of course those focused on marketing.
Here are my favorite marketing books that I have come across so far:
Al Ries - Focus
Al Ries - Marketing Warfare
Al Ries - The 11 Immutable Laws of Internet Branding
Al Ries - The 22 Immutable Laws of Branding
Al Ries - The 22 Immutable Laws of Marketing
Alexander Hiam and Charles Schewe - The Portable MBA in Marketing
Christopher Locke - Gonzo Marketing
Cox & Stevens - Selling the Wheel
Dale Carnegie - How to Win Friends and Influence People
Dan Kennedy - Customer Appreciation
Dan Kennedy - Magnetic Marketing
Dan Kennedy - Ultimate Marketing and Entrepreneurship
Geoffrey A. Moore – Inside the Tornado
Gerry Spence - How to Argue and Win Every Time
Granville N. TooGood - The Articulate Executive
Henry R. Neave - The Deming Dimension
Jack Trout - The New Positioning
Jack Trout and Lee Silber - Marketing Mindsets
Jack Trout and Steve Rivkin - Differentiate or Die
James F. Moore - The Death of Competition
Janelle Barlow & Claus Moller – A Complaint is a Gift
Jeffrey Fox - How to Become a Marketing Super Star
Jim Collins - Built to Last
Jim Collins - Good to Great
John Kilcullen - How to Build a Brand
Michael Terry & Fred Wiersema - Discipline of Market Leaders
Mikel Harry & Richard Schroeder – Six Sigma
Peter M Senge - The Fifth Discipline
Philip Kotler - Ten Deadly Marketing Sins
Philip Kotler - The Ten Biggest Mistakes Marketers Make
Robert B. Cialdini - The Psychology Influence of Persuasion
Robert Middleton - InfoGuru Marketing
Sergio Zyman - The End of Marketing as we Know it
Seth Godin - All Marketers Are Liars
Seth Godin – Permission Marketing
Seth Godin - Small is the New Big
Seth Godin - Unleashing the Ideavirus
Seth Godin and the Group of 33 - The Big Moo
Steven R Covey - The 4 Disciplines of Execution
Y2 Marketing - Monopolize Your Marketplace
The Best Marketing Books
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1 comments:
Hi Dave
I just wanted to let you know that the second edition of one of the books you recommend, Janelle Barlow and Claus Moller's "A Complaint Is a Gift" will be released on August 1st. For thoughts and excerpts you can head on over to Claus's blog:
http://clausmolleruk.blogspot.com
Hopefully you will find some relevant ideas and inspiration there and join us in discussing the best practices of customer service.
Kind regards,
Casper
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