The Best Advertising Quotes

Bruce Barton - In good times, people want to advertise; in bad times, they have to.

David Ogilvy - I once used the word "obsolete" in a headline, only to discover that 43% of housewives had no idea what it meant. In another headline I used the word "ineffable," only to discover that I didn't know what it meant myself.

David Ogilvy - Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

David Ogilvy - Committees can criticize advertisements, but they should never be allowed to create them.

David Ogilvy - Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.

David Ogilvy - If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language in which they think.

John Wanamaker - I know half the money I spend on advertising is wasted, but I can never find out which half.

Peter Drucker - The aim of marketing is to know and understand the customer so well that the product or service fits him or her and sells itself.

Stuart H. Britt - For a business not to advertise is like winking at a girl in the dark. You know what you are doing but no one else does.

A man wakes up after sleeping under an advertised blanket, on an advertised mattress, pulls off advertised pajamas, bathes in an advertised shower, shaves with an advertised razor, brushes his teeth with advertised toothpaste, washes with advertised soap, puts on advertised clothes, drinks a cup of advertised coffee, drives to work in an advertised car, and then, refuses to advertise, believing it doesn't pay. Later when business is poor, he advertises it for sale. Why is it?